Shiseido, L’Oréal and LG H&H feature in our cosmetic science tour


1 – Anti-mask lip gloss? Makeup launches new anti-transfer product featuring Shiseido’s latest technology

Makeup brand owned by Shiseido Makeup has launched a new lip product equipped with a new technology that makes it resistant to transfer despite its glossy finish.

Makeup Dramatic Lip Tint debuted on October 21 with five shades priced at JPY 2,300 (U $ 21).

The most recent product was developed in response to the increased use of face masks, which caused a devastating blow to lipstick sales over the past 18 months or so.

“Due to COVID-19, the values ​​and behaviors of consumers around the world are changing dramatically. Reflecting such changes, there is an increased awareness of health and skin care, while at the same time, the frequency of using makeup like lipstick decreases as people go out less. and wear masks ”, Shiseido CEO Masahiko Uotani noted last year.

2 – Beauty and mental health: Reduced cosmetic habits during COVID-19 lead to increased irritability, stress

Researchers have found that not performing adequate cosmetic care of the skin, hair and could have significant negative psychological impacts in the midst of the pandemic.

Researchers have defined cosmetic care as activities that include the use of makeup, as well as all cosmetic procedures such as facials, hairdressing, and manicures.

These activities, highlighted by the team, have historically had positive effects on women, including, but not limited to, improving feelings of confidence, assertiveness and youthfulness.

In addition, the COVID-19 pandemic has had adverse effects on the health of the skin. For example, the increased use of protective masks and other personal protective equipment has triggered acne in some people.

3 – Efficient cleaning: LG H&H files a patent for an easy-to-remove biocellulose-based makeup base

LG Household & Healthcare has filed a patent for cosmetic composition based on biocellulose which facilitates rapid makeup removal without oil-based makeup remover.

Most makeup products contain oil-based ingredients and colorants such as pigments, which are hydrophobic. This makes it necessary to use oil-based solvents, such as cleansing oils, balms, and creams to remove them.

However, this cleaning process can potentially irritate the skin. Additionally, the company believes consumers are looking for a faster and easier cleaning method.

To solve this problem, the company first turned to a heat-sensitive polymer that forms a hydrophobic film on the skin but changes structure and detaches from the skin when it reaches a certain temperature.

4 – Zero waste nanoparticulate innovation offers a promise of green beauty: Review

Nanoparticles made from natural polymers and waste ingredients hold great promise for the cosmetics industry in develop active beauty products for skin health that align with green economy goals, researchers say.

Published in Latest Trends in Textile and Fashion Designing, researchers from universities in Italy, Saudi Arabia and China have reviewed the beauty and wellness market in the context of the needs of the green economy. This, they said, was increasingly important given today’s focus on planetary health and human well-being in the context of COVID-19 and ongoing environmental crises.

The researchers said there was a clear need to “achieve a new industrial renaissance” that reduces the use of natural materials by using waste by-products and sustainable technologies to maintain human well-being, planetary biodiversity and the environment.

5 – L’Oréal files a patent on a natural formula for styling curly hair based on sugar

International Beauty Major has developed a styling formula for curly hair from a mixture of sugar compounds and vegetable fibers, offering a natural and light alternative to film-forming polymer products and silicones.

Writing in its international patent, L’Oréal said it had developed a leave-in styling composition from a blend of sugar alcohols, saccharide compounds and pectin that provided “excellent styling benefits” for curly hair, without the need for synthetic film. polymers and / or silicones. The formulation, he says, offers long-lasting styling, shaping benefits, curl definition, curl regularity, enhanced shine, and frizz control.

The mixture could be used in a variety of non-emulsion styling formats including gels, creams, milks, mousses and clays, but also sprays where it could be incorporated as part of a hair care kit with shampoo. , conditioner and hair mask. L’Oréal has declared that this international patent claims the benefit of priority over US and French patents filed in February 2020 and March 2020 respectively.


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