Shiseido, L’Oréal and LG H&H feature in our cosmetic science roundup

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1 – An anti-mask lip gloss? Makeup Launches New Transfer-Resistant Product Featuring Shiseido’s Latest Technology

Makeup, the makeup brand owned by Shiseido, has launched a new lip product featuring new technology that makes it transfer-resistant despite its glossy finish.

Makeup Dramatic Lip Tint debuted on October 21 with five shades retailing for JPY 2,300 (US$21).

The newest product was developed in response to the increased use of face masks, which has taken a devastating hit to lipstick sales over the past 18 or so months.

“Due to COVID-19, the values ​​and behaviors of consumers around the world are changing dramatically. Reflecting these changes, there is an increased awareness of health and skincare, while at the same time, frequencies of makeup use such as lipstick are decreasing as people go out less and wear masks”, remarked Masahiko Uotani, CEO of Shiseido, last year.

2 – Beauty and mental health: Reduction in cosmetic habits during COVID-19 leads to increased irritability, stress

Researchers have found that failure to perform adequate skin, hair and cosmetic care could have significant negative psychological impacts amid the pandemic.

The researchers defined cosmetic care as activities that include the use of makeup, as well as all cosmetic procedures such as facials, hair styling, and manicures.

These activities, the team pointed out, have historically had positive effects on women, including but not limited to improving feelings of confidence, assertiveness and youthfulness.

Additionally, the COVID-19 pandemic has caused adverse effects on skin health. For example, the increased use of face masks and other personal protective equipment has triggered acne in some people.

3 – Effective cleaning: LG H&H files a patent for an easy-to-remove biocellulose makeup base

LG Household & Healthcare has filed a patent for a biocellulose-based cosmetic composition that facilitates quick makeup removal without oil-based makeup removers.

Most makeup products contain oil-based ingredients and colorants such as pigments, which are hydrophobic. It is therefore necessary to use oil-based makeup removers, such as cleansing oils, balms and creams to remove them.

However, this cleansing process can potentially irritate the skin. Additionally, the company believes consumers are looking for a faster and easier method of cleaning.

To solve this problem, the company first turned to a heat-sensitive polymer that forms a hydrophobic film on the skin but changes its structure and detaches from the skin when it reaches a certain temperature.

4 – Zero-waste nanoparticle innovation offers promise of green beauty: review

According to the researchers, nanoparticles made from natural polymers and waste-derived ingredients hold great promise for the cosmetics industry in the development of active skin-healthy beauty products that align with skin care goals. the green economy.

Published in Latest Trends in Textile and Fashion Designing, researchers from universities in Italy, Saudi Arabia and China reviewed the beauty and wellness market in the context of the needs of the green economy. This, they said, was increasingly important given today’s focus on planetary health and human well-being in the context of the ongoing COVID-19 and environmental crises.

The researchers said there is a clear need to “achieve a new industrial renaissance” that reduces the use of natural materials using waste by-products and sustainable technologies to maintain human well-being, planetary biodiversity and the environment.

5 – L’Oréal files a patent on a styling formula for curly hair based on natural sugar

An international beauty major has developed a styling formulation for curly hair from a blend of sugar compounds and plant fibers, providing a natural, lightweight alternative to film-forming polymer and silicone products.

Writing in its international patent, L’Oreal said it developed a leave-in styling composition from a blend of sugar alcohols, saccharide compounds and pectin that provided “excellent styling benefits” for curly hair, without the need for synthetic film. polymers and/or silicones. The formulation, he says, provides long-lasting styling, shaping benefits, curl definition, curl evenness, improved shine, and frizz control.

The mixture could be used in a variety of non-emulsion styling formats including gels, creams, milks, mousses and clays, but also even sprays where it could be incorporated as part of a styling kit. hair care with shampoo, conditioner and hair mask. L’Oreal said this international patent claims the benefit of priority over US and French patents filed in February 2020 and March 2020, respectively.

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