Meiyume develops a new system for manufacturing custom cosmetics

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The one-stop provider of product and retail solutions for the beauty industry has developed a complete manufacturing system for mixing and filling liquid personal care products to meet the growing demand for personalization from independent start-ups to global brands. The system delivers small batches of tailor-made formulations which can be tailored according to the preferred active ingredients, fragrance and color.

Customizable ready-to-use formulas

Thanks to this technology, long series of liquid products such as shampoos and shower gels can be replaced by shorter series with varying degrees of customization. Brands can access Meiyume’s existing library of 60 ready-made formulas and packaging with 5-7 day turnaround times between order and delivery once set up.

Brands interested in the co-development of a turnkey “MOQ of 1” concept can therefore select their preferred active ingredients, fragrance and color, to unlock thousands of possible formulations that can be associated with packaging solutions. ready to use from Meiyume.

The one-size-fits-all approach has given way to the ultra-personalization model in style. With our new offering, we can add different elements that resonate with your brand identity and packaging finishes to give your products a bespoke touch. What you get is an end product that is perceived as more sophisticated and valuable, creating greater customer loyalty,Said Chin Wooi Cheang, executive director of global manufacturing operations at Meiyume.

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