People are playing Russian roulette with cosmetic surgery and invasive procedures because the industry is largely unregulated
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Scrolling through Instagram or TikTok will show you that plump, luscious lips and a wrinkle-free, flawless face are now a must.
This ever-increasing pressure to look 20 when you’re actually 50 means business is booming for those offering Botox, fillers and other ‘adjustments’.
According to the British Beauty Council, the industry made a contribution to GDP worth £28.4 billion. If you add cosmetic treatments, you can add up to an additional £5 billion.
But, as more and more people turn to injectable and invasive procedures to try and look good, they’re paying a dangerous beauty game of Russian roulette.
Because the industry is largely unregulated.
Practitioners are not legally required to have qualifications in the UK, so beauty treatments can be performed by just about anyone, anywhere.
Isn’t it crazy?
Too many of us take cosmetic procedures at face value, but many medical professionals say some can be extremely risky if not done correctly.
Did you know, for example, that if filler is accidentally injected into one of the blood vessels around your eye, you could go blind?
Antonia Mariconda, founder of the Safety in Beauty Campaign, has been fighting for 10 years to make things better in the industry.
She says, “Everyone has the right to look good and feel good, but that right should not be abused by those responsible for carrying out treatments and procedures.”
Health experts are calling for stricter regulations on non-surgical procedures. However, Antonia says: “Promises have been made by the government, but none have yet been fulfilled.
Her campaign aims to raise awareness of dangerous beauty activities and help victims of substandard work access medical, legal and emotional support.
Antonia says: “There are no regulations. Anyone can get training in just a few hours in a day in the UK. They can then perform invasive and injectable aesthetic treatments.
“If something goes wrong, there’s nowhere to go except to places like us.”
Safety in Beauty hears all kinds of horror stories – botched lip fillers, laser burns, dirty premises and fake qualifications.
Thread lifts are a big problem. Antonia says, “Social media doesn’t help by glorifying treatments like fox eye.
This involves inserting a wire into the corner of the outer eye area to create “a pulled back fox eye effect”.
She adds: “It looks hideous. And it is dangerous.
In safe, skilled hands, many adjustments are excellent. But in the wrong hands, they can cause real damage.
To learn more about the procedures, visit safetyinbeauty.com.
A smooth forehead is not worth dying for.