BPOM provides jamu, thematic cosmetics in tourist destinations


Jakarta (ANTARA) – The Food and Drug Monitoring Agency (BPOM) is supporting the development of wellness tourism by providing traditional Indonesian herbal medicines (jamu) and themed cosmetics at tourist destinations.

The agency is preparing to provide traditional herbal medicines and cosmetics to Yogyakarta which will be expanded to various other regions, noted Penny K. Lukito, head of BPOM, at the International Wellness Tourism Conference and Festival. online Friday.

The activity is carried out in three regions – Solo (Central Java), Yogyakarta and Bali – to support the efforts of the Ministry of Tourism and Creative Economy to develop wellness tourism.

The agency provides assistance and facilities for the development of jamu, herbal medicine and cosmetic products that are globally competitive through pentahelix collaboration with businessmen and the public.

Various efforts are being made by relevant ministries and institutions to encourage the use of phytopharmaca in formal health services, Lukito noted.

These efforts are also being undertaken, so that more traditional medicine products are used as quality and competitive wellness products, she said.

In response to this demand and opportunity, the agency is actively helping to build the capacity of micro, small and medium-sized enterprises (MSMEs) to raise the quality of products to meet international standards.

Efforts undertaken include the provision of convenient licensing through the simplification of requirements and the expedited registration process.

“We also help jamu entrepreneurs with hygiene and sanitation, produce quality jamu and support the popular economy,” she remarked.

According to Lukita, the agency also organizes various big-industry adoptive parent programs to improve the quality of traditional medicine and small-scale traditional herbal medicine traders.

“BPOM stimulates the creative economy and (facilitates) the public through cross-sector support, whether from central and regional governments, as well as the private sector,” she remarked.

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